About us

Our Story: From European Roots to the Heart of Queenstown

Aurora Classics was born from a shared dream between two friends, Elise and Sarah, who met while studying fashion in Amsterdam. After years of working in the European fashion industry, they envisioned a brand that blended timeless elegance with the effortless comfort every modern woman seeks.

What started as a boutique concept in the vibrant streets of Rotterdam has now found its soul in the breathtaking landscapes of Queenstown, New Zealand. Inspired by the raw beauty of the mountains and the sophisticated yet relaxed lifestyle of the South Island, we decided to bring our vision here.

Our Philosophy The name Aurora evokes the dawn—a fresh start—while Classics reflects our commitment to pieces that transcend seasons. Now based in Queenstown, we curate collections for women who, like us, appreciate quality, authenticity, and style that moves with them—from a morning coffee by the lake to an elegant evening out.

Our Promise We don't just sell clothes; we build a community of real women. Every piece in our collection is handpicked to ensure it makes you feel confident and comfortable. At Aurora Classics, we believe that true style is a reflection of your inner light, and we are here to help you shine.

Welcome to our journey. Welcome to Aurora Classics Queenstown.